Damn Fine AD+UX

Prior to becoming an Information Architect on the CRUX (Creative + User Experience) team at Razorfish, the leading digital agency in the country, Erica spent 12 years Art Directing the digital, mobile, casual gaming and social experiences for a number of national and global brands. 

As a freelance Sr. AD, she provided services to Top 50 digital agencies like T3, as well as mcgarrybowen and the tastemaking in-house design team at Sony Music Entertainment, where projects ranged from brand building, to architecting & designing heavily trafficked consumer-facing websites, to the concept & execution of rich media & mobile advertising. 

Erica is an experience designer, strategist and mentor at heart, and believes in leading by example. She is an expert-level user of the Adobe Creative Suite, with a background in front-end web development, and maintains a solid grasp & understanding of emerging technologies and platforms.

In her spare time, she plays classical guitar (and is a total music nerd in general), enjoys sunny days cycling all over Austin, kayaking on the river, running trails on the greenbelt, hot yoga, drawing, and conducting delicious kitchen experiments that leave her entire block reeking of curry.  

AVAILABILITY: 

Erica is currently accepting off site projects.