Damn Fine AD+UX

Once the email suite had been redesigned, the team at AA wanted to see how the design could be extended to an entire site overhaul.  This design was one of three redesigns pitched, and was admired for it’s straightforward simplicity, opening up the AA color palette, and successfully accomplishing client objectives.  Client objectives, in this case, meant targeting the needs of three different site visitors (bookers, dreamers, & deal seekers) in a one-size fits all solution.