Purveyor of Damn Fine Creative & User Experiences, et al.



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Something has to change: LEAD BY EXAMPLE

I helped lead a workshop on Saturday for Girls in STEM - the purpose was to expose them to the types of work we do and encourage them to pursue careers in Science / Tech / Engineering / Math.

On the one hand, it makes total sense to get more girls into these male-dominated fields so that we can average out the playing field. Hopefully make wages more equitable. Maybe it will help us earn more respect.

On the other hand, we’ve been yammering about this a while now, and there has been little cultural progression or adaptation as more and more women DO enter these fields. As a woman in tech, I am reminded daily that it’s not all it’s cracked up to be. And it’s not just men’s fault.

If you’re a female who tries to display leadership, you’re called “bossy”, or told you’re not “collaborative” or a “team player”, while your male counterparts are rewarded for the same behavior.

If you’re a female who tries to address a situation head-on, you’re reprimanded for being “confrontational” while the men in the office are respected for being direct. If you try a different, softer approach, you’re probably just being “passive aggressive”.

If, by chance, a coworker perceives your display of leadership, or your very efficient, very direct communication style as negative or takes it personally, don’t you dare try to understand how they arrived at that notion, nor attempt to talk it out, lest you be accused of trying to “rationalize” your behavior and “justify / excuse” your mistakes, no matter how open you are to understanding, nor how good you think you are at owning up.

And by god, if you are a woman and *want* to enter a male dominated field, don’t bother unless you’re hot. Studies show that looks will get you hired, promoted, and paid more on average. You’ll also likely be considered smarter than you really are, as people tend to over-estimate the smarts of pretty people, while the same people underestimate the smarts of average looking folks.

I felt a twinge of guilt as I promoted my industry to a bunch of whip smart 12 and 13yr old girls. It’s not that I think we should give up on getting more girls into these fields, but I am at a loss for finding the motivation to persevere when it’s made clear at every turn that this shit isn’t going to stop, and it’s not getting any better.

Another day, another year, and more anonymous feedback where someone has yet again called a woman your choice of negative words above. And I’m not just speaking for myself, although I’ve been playing at this game for well over 15 years now, and I’ve arrived at a few conclusions. 1 - It’s exhausting. 2 - It’s unimaginably frustrating. 3 - It’s impossible to live up to arbitrarily set, unattainable double standards.


Men (and women) who aren’t making an effort to improve the climate of our workplace may not make comments about our asses in mixed company anymore, but they still, by and large, decide whether or not we have successful careers. If you want to make the workplace more hospitable towards women, then LEAD BY EXAMPLE.

Introducing Proxima Nouveau, a typeface mod based on Proxima Nova. The typeface design takes the counter-space within the lowercase a, and extends it to form a paisley shape, which becomes the basis for the entire modification. Let’s get flourish-y with it. 

Working on my next #typeface #design Ouh La La Laitue, based on beautiful, frilly leafy green lettuce #typography #mfa #txstate #gradschool

This deep connection to making positions design in a modulating role between the user and the world. By manipulating form, design reshapes that essential relationship. Form is replaced by exchange. The things we make negotiate a relationship over which we have profound control.

Michael Rock, Fuck Content (2009)

Holy Hell my new creation is delicious! Hoping it helps usher this nasty stomach bug right outta my bod & quick 🍅 Verde V8 + #probiotics = 3 handfuls #spinach • whole #celery heart + 2 sticks • handful #cilantro • 2 #limes mostly peeled • 3-4 large cloves #garlic • 2 #tomatillos • 1.5 pints Kumato #tomatoes (unfiltered) • 1/2 jalapeño #juicing #cleansing #health #diet #raw (at The Cactus Patch On Oltorf)

Type mandala in action! #gradschool #txstate #mfa #typography #design (at The Cactus Patch On Oltorf)

Lazerhawk - Skull and Shark

Badass.  Lazerhawk’s sound is somewhat reminiscient of Ghostland Observatory sans vocals.  He bills himself as Outrun Electro, Synthwave and Chillwave in dedication to the 1980s.  Read more about him here: Lazerhawk on Rosso Corsa

Give the new record (released 10.24.2013) a listen on Bandcamp: Skull and Shark by Lazerhawk

No rest for the wicked. #gradschool #txstate #MFA (at The Cactus Patch On Oltorf)

Gorgeous. (via Photo by glynsmyth)

(via Pete Hoddap • Miscellaneous Graphic Art)

Those who restrain desire, do so because theirs is weak enough to be restrained.

William Blake  (via denisforkas)

Appreciation is a wonderful thing: it makes what is excellent in others belong to us as well.

Voltaire  (via denisforkas)

In line to watch senator Davis #filibuster #sb5 (at Texas State Capitol)


Project was divided into 6 towers, Journey, Personalization, Shopping & Booking, Merchandising, Online Check In, and Loyalty.  I was responsible for one of the most intensely complicated towers, Journey - the customer’s experience from the moment they book their flight, until they reach their destination. After that I designed and integrated a social layer into the experience.

  • Collaborated closely with business analysts, visual designers, and developers as I translated business requirements and use cases into innovative concepts and detailed functional designs

  • Designed and facilitated testing, then translated findings to requirements and design improvements

  • Created personas, workflows, information architecture, wireframes, and documented interface guidelines and specifications

Some of the more complicated Use Cases I handled included

  • View MyDelta Dashboard, Summary & Wallet

  • Seat Selection

  • Baggage - Tracking, Lost/Damaged Items, Claim Filing process

  • Flight Status & Schedules

  • Manage My Trip - Change, Cancel, Upgrades, Add Special Services, Car, Hotel, Activities, etc

  • Receipts - View, Tag Group & Sorting

  • Social & Sharing


Published Oct 2012, with ongoing batched update releases


Delta Airlines


Information Architect



Totes worth 5 bones.  


iA Writer - When selecting a chunk of text, the stats at the bottom change to reflect the selection, and appear selected themselves.

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