Create a book with the title “Life on Mars”
My idea is to create a novelty book you might pick up at Urban Outfitters. The concept is a nod to the book “Men Are From Mars, Women Are From Venus”, whose central metaphor has become a part of pop culture. The concept is also inspired by Elle King’s song “Good to Be A Man”, a scorned woman’s humorous take on how great it must feel to be a cheating, lying man, with no conscience or consideration for anyone else’s feelings.
The execution takes its cues from both the song lyrics (“drinkin’ beer ‘til I get mean…”), which gave me the idea to package the book inside a beer can, and from the song’s instrumentation, which features the banjo and made me imagine stills from a 20s vaudeville act (see, Vaudeville Banjo).
The book is a novelty coffee-table photography book.
The book will come packaged in a beer can with a custom label reflecting the title. Inside will be a Rollerblind Mechanism, with the book spooled around a dowel or tube. The reader pulls the book out from a slit in the can, right-to-left, to view a progression of vaudeville stills that tell the story of a woman imagining “Life on Mars” - what it’s like to be a man.
I’ve ordered the faux beer can and rollerblind so I can begin experimenting with the rollerblind mechanism. I also ordered sample theater gels, on which I’m considering overlaying the photos.
I’ve contacted a friend of mine who is a photographer, and another friend has volunteered to model for me, and I plan to Art Direct a photo shoot in the next 1-2 weeks. I’ve created a shotlist, and begun compiling a list of props and wardrobe for the shoot.